Struggling to gain traction when it comes to online leads and clients? Watching your top competitors leverage their website to bring them most of their leads? It isn't all bad news... with a little work and digging, we can find out what exactly they are doing and then adapt and personalize that strategy to your business.
At Blue Ridge Digital Marketing, we're in the business of teaching our clients the most effective and safest method to provide long term success and business growth.
Long term success? That sounds expensive and timely when you just want changes now.. And we understand that as a small business. That's why our partnerships are structured in result driven contracts that allow you to maintain minimal costs while receiving maximum service until your business starts achieving results.
You bring your business data and culture. We bring growth and traffic. Together, we generate profits for your company.
Specialists in Web Design, SEO, and Inbound Marketing
But how do we use these tactics and turn them into a profitable strategy? Great question...
How We Use Digital and Inbound Marketing to Drive Leads
Our strategy for digital marketing is simple. Technology can change fast and if you put all your eggs in one basket, it can end very fast and ugly. That's why we believe in using our 3 core pillars to not only drive the most visitors but also ensuring we are converting a optimal percentage of those visitors.
The 3 stages are - Traffic. Retarget. Close.
Traffic
Generate traffic to your site through things like google ads, content marketing, SEO optimizing, and social media. It takes time to build steady and organic traffic through SEO, so the google ads and social media can sometimes provide more instant results in certain campaigns. We build our strategies to find our clients needs.Â
Retarget
Start re-targeting by using platforms like facebook ads, google ads, and e-mails to deepen the relationship with potential leads that have already shown interest in your company. Provide them with valuable information or a free service to show credibility and knowledge.Â
Close
After retargeting, we reach out to your customers again. Now that rapport has been established, your brand is now seen to be more credible and trustworthy. Combine this feeling with a great offer or discount, and you will see a much higher percentage of conversions that will drive qualified leads.Â
