How Many SEO Keywords to Use When Creating Content

When it comes to SEO, one of the most common questions people ask is "how many keywords should I use?" The answer to this question can vary depending on a number of factors, including your website's niche and the competition level. In this blog post, we will discuss how to determine how many keywords you should be using in your content, as well as some tips for maximizing your SEO results.

Why are keywords important?

Keywords are very important because they act as a connector between what people search for and the content you are providing to satisfy their needs. Everyone’s goal is to drive traffic from search engine result pages (SERPs), and the only way to do so is through relying on the right keywords. Not only do they affect the quantity of the traffic you get but also its quality.

The right keywords have the power to improve your click-through rate (CTR), organic search results, and conversions.

Picking the perfect keywords can be quite difficult, especially if you are new to SEO and content marketing. In this blog post, we will answer some of the most frequently asked questions regarding keywords and give you tips on how many times to implement those keywords.

Assign Keywords to Pages—Not Sites

When determining how many keywords to use, focus on assigning keywords to a particular page. There is no maximum or minimum number of keywords that will be ideal for the site as a whole. The number of keywords you use on a page will depend on a variety of factors, including the length of the content and the subject matter.

For example, if you have a page about "SEO" that is only 200 words long, you won't need to use as many SEO related keywords as you would if the page were 2000 words long. This is why ratios and densities are discussed a lot in SEO communities.

Focus on High Search Volume and Low Competition

When choosing which keywords to assign to pages and ultimately optimize for, go for keywords with high search volume and low competition. These keywords especially when building a new website are crucial in establishing a foundation of keywords that you are ranking for in google before they can ensure you are an authority to rank well for high volume keywords.

Don't stuff keywords

One of the most common mistakes people make when it comes to SEO is keyword stuffing, which is the act of cramming as many keywords into your content as possible. Not only does this look spammy and unprofessional, but it can actually hurt your SEO efforts. Google's algorithms have gotten very good at detecting when this is happening and will adjust you search engine rankings accordingly.

Choose One Primary Keyword

For each page, you want to target one primary keyword. It’s okay to try and target three or even five keywords on one page, but choose one to be the primary.

You will insert these keywords into specific sections of page that tell google this keyword is very important to the article, these keywords include the heading tag, title tag and meta description.

The title tag is the text that appears at the top of your browser window and in search engine results pages. This is a short, descriptive sentence that includes your primary keyword.

The heading tags are used to create sections on a page, so they should also include keywords that are relevant to each section.

The meta description is the short text that appears beneath your title tag in search engine results pages. This is your chance to include a call-to-action and persuade people to click through to your website.

Naturally Ranking for Long Tail Keywords

In the world of SEO, it’s important to have a wide variety of keywords in order to rank for long tail keywords. This is because Google has a higher chance of ranking your page for a long tail keyword if you have multiple phrases that are relevant to the topic.

You can do this by writing content with a keyword in mind and then adding more relevant information about the topic. This will help Google understand what your page is about and rank it accordingly.

Another method is to create a list of keywords that you want to rank for and then use them throughout your content. This will help Google understand what your page is about and rank it accordingly.

Struggling to find long tail keywords to sprinkle into your content?

Here are some tools you can use for keyword research

(Pro Tip: Look at competitors content and see what keywords they are ranking for):

Google AdWords Keyword Planner



No matter what method you use, make sure that you are using a variety of keywords in order to rank for long tail keywords. This will help Google understand what your page is about and give you a better chance of ranking in the search engines.

How many times should the primary keyword appear on the same page?

This is a difficult question to answer because it varies depending on the keyword, the competition for that keyword, and the length of your content. However, a good rule of thumb is to aim for a primary keyword density of between 1% and 2%. This means that if you have a 1000-word blog post, your primary keyword should appear in the text roughly 10-20 times.

Struggling with your content seo and keywords?

If you don’t have the time or resources to find your keywords and create quality content yourself consider hiring a professional SEO agency. They can help you create high-quality content that is optimized for your target keywords and helps improve your websites ranking in SERPs.

If you are interested in learning more about how our team can help you, contact us today. We would be happy to discuss your needs and provide you with a free quote.


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