Contractor Marketing Services
Contractors and construction services can rapidly change for better or worse due to the fluidity of the housing market. Because of this, long term success for contractors relies on a strong foundational understanding of marketing and being able to generate leads consistently month in and month out.
How Marketing Is Used To Attract New Business
A seasoned general contractor knows the worth of quality leads. With large numbers of staff and equipment, contractor marketing is necessary to provide a consistent flow of jobs and income into the business. More than other fields, contractors rely on less jobs but higher priced leads to run their business and keep their employees paid.
Convert All Of Your Traffic
Contractors can benefit significantly off of conversion optimization even more so than your average service based business. Because of the large ticket price of home remodeling and home building an extra job converted per month from an interested prospect could increase profits by hundreds of thousands per year.
This is done by making sure you're creating clear call to actions to your customers and providing content that your competitors don't. Another way to increase conversions with your current traffic would be to run a re-targeting campaign. These are especially effective with contractors due to potential clients taking a significant amount of time to decide and sift through their options.
Attract Visitors Through SEO
Potential clients for contractors will always be researching in the initial stages of their home building or remodeling decision. This research could be anything from home styles, designs, or pricing. Making sure that your site and SEO is prepared to answer all of the customers questions or concerns before they even reach out to contact you will ensure trust and signal quality to eventual prospects.
Meet Your Clients Needs
We've created websites for multiples construction service clients and one of the biggest differences from average to the winners of construction is the media behind their site and brand. Using web builders like squarespace and word-press, we create highly engaging video and image galleries for customers to go through online.
When looking for businesses, potential customers will look to be moved emotionally and when you can display the beauty of your work through multiple styles, videos and images. Learn how to display and show off your work in high quality and you will WOW your clients before they even reach out to meet.
Consider this: As of 2019, only 45 percent of the estimated 830,000 construction companies that exist in the U.S. are growing.