Digital Marketing Overview
Let's face it... Technology has changed everything. People of every age have been impacted by the technological advances of our society. Specifically, the internet has changed how we reacted with people and with businesses.
This number of people only increases every day and year making offline marketing not as effective as it used to be. Specifically, internet has become a tangible necessity for most developed countries which has allowed new businesses to compete in their markets without a large investment of offline marketing.
Basically, any form of marketing that exists online can be classified into the basis of digital marketing.
But let's go over some of the most common types of digital marketing that are talked about and used on a consistent basis.
Social Media Marketing
Social media is one of the most active areas of digital marketing. More than ever, consumers and people in general are more invested in their favorite products, brands and people. Using social media, consumers vouch and share content for their favorite brands while businesses should be focused on providing value and a sense of relatability to their customers.
Any marketer worth their salt will tell you that content is key. Content is something of value that you provide to your potential and current clients or customers. This type of marketing can take many forms including videos, infographics, blog posts and more. In fact, this guide itself is a form of content designed to provide business owners or aspiring marketers a overview of the marketing industry.
Have you ever tried a new food location based on the storefront? Chances are if the outside of the location is clean and kept up, the food quality is good too. Your website is the face of your business. Your potential clients and customers are going to be searching terms related to your business and when they click on your link and land it's your job as a business to impress them while also making it easy to navigate and obtain information.
Visualize e-mail marketing as an old school version of social media marketing. Building an e-mail list is one of the most important things a business can do in order to expand and gain a clearer picture of who their customers are and what potential customers want from your products and services.
Search Engine Marketing
Search engine marketing can often be confused with search engine optimization but search engine marketing is more based on using components of paid search like google ads or other ad features. This includes multi platform advertisement funnels spanning from your own site to facebook ads or other combinations.
Search Engine Optimization
Search Engine Optimization provides a tremendous value to consumers of any products or services. From the first page of google alone, consumers can have over 10+ options within seconds of entering their desired keyword. The question is... Can your business be found there?
The Importance of Inbound Marketing & Digital Marketing
Inbound marketing uses potential and current consumer wants to attract people to your digital assets. Examples of inbound marketing include blogging, non-advertised social media, search engine optimization, and email opt in lists. A lot of inbound marketing involves content marketing. As state above, content marketing is targeted towards your consumers and what information or content provides value to solve the issues that customers are dealing with.
What types of inbound marketing should I focus on?
A digital marketing strategy built on inbound marketing can usually be compromised of a few main pillars. At Blue Ridge Digital, we create most of our clients strategy on SEO, Content Marketing, and conversion optimization using ads and landing pages.
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