Search Engine Optimization (SEO)

The Foundations of Digital Marketing

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    Search Engine Optimization

    Technical SEO is very broad and covers mainly details regarding how google and other search engines read and index your site. This includes sitemaps, duplication, Robots.txt, and more. Technical SEO also involves the general auditing of all your content and site pages to make sure they meet your personal standards for your SEO strategy.

    Why Does SEO Matter?

    Search Engine Optimization provides a tremendous value to consumers of any products or services. From the first page of google alone, consumers can have over 10+ options within seconds of entering their desired keyword. The question is... Can your business be found there?

    Small Businesses and SEO

    Every client and lead matters, especially to locally owned business owners. Local SEO provides constant traffic, brand awareness, and allows businesses to let clients actively seek them out for services. That's the beauty of SEO, if there are people looking for your service, they will always be looking online. And if you're on that front page, it's a fact that you'll be bringing in clients. 

    The Most Important Ranking Factors

    So how do we influence these search engines? There isn't a clear definitive answer as SEO is more science and testing than matter of fact. But some digital marketing firms have provided us with a good idea of some things that are important like HTTPS, total backlinks and user experience. Can you say you're acting on these factors on your own site?

    What Parts Make Up SEO?

    Technical SEO

    Technical SEO is very broad and covers mainly details regarding how google and other search engines read and index your site. This includes sitemaps, duplication, Robots.txt, and more. Technical SEO also involves the general auditing of all your content and site pages to make sure they meet your personal standards for your SEO strategy.

    On-Site SEO Optimization

    On-Site SEO has to do with the keywords and information that you code into each individual page. For example, look at the top of this tab in your web browser... It should read SEO (Search Engine Optimization) | Blue Ridge Digital Marketing . This tab is called the title tag and is one of the more important tags in On-Site SEO. Others include H1 Tags, Alt tags, Internal Linking and More...

    Content Marketing

    On-Site SEO has to do with the keywords and information that you code into each individual page. For example, look at the top of this tab in your web browser... It should read SEO (Search Engine Optimization) | Blue Ridge Digital Marketing . This tab is called the title tag and is one of the more important tags in On-Site SEO. Others include H1 Tags, Alt tags, Internal Linking and More...

    Off Site SEO & Link Building

    On-Site SEO has to do with the keywords and information that you code into each individual page. For example, look at the top of this tab in your web browser... It should read SEO (Search Engine Optimization) | Blue Ridge Digital Marketing . This tab is called the title tag and is one of the more important tags in On-Site SEO. Others include H1 Tags, Alt tags, Internal Linking and More...

    What You Get

    SEO can be separated into two broad buckets of On-Site SEO and Off-Site SEO. Our goal is to provide you a foundation on both sides of the SEO spectrum. The monthly service package we provide includes a SEO audit that ensures your site is meeting all of the recommended practices for On-Site SEO including internal linking, security measures, and optimized loading speeds. The off-site seo portion involves developing content for your site that targets certain keywords and gives signals to google increasing your authority on the web.

    "On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are tradionally thought of as marketing tactics."

    - Duane Forrester | VP of Industry Insights for Yext

    FAQ's regarding SEO

    How long does SEO take?

    SEO is more science and testing than matter of fact. Due to a large number of variables, the journey to get on the first page of google is almost always unique to that specific business. This causes the time frame question to be a little vague and more situational than a solid answer. That being said, most changes can be seen from google within a couple of weeks causing most SEO professionals to use 60-90 day reports to compare growth or change in numbers.

    Is SEO really worth it?

    If you are a business owner that wants to invest in the long term for your business then SEO may work for you. SEO is quite literally investing in your company through marketing. Similar to money in a interest savings account, SEO has a exponential snowball effect that provides traffic for your company over time. The more content and signals google gets fed from your site over time, the larger the traffic that google will send to your site. Eventually, this snowball becomes self sustaining and lets clients find you instead of you searching for them.

    How much does SEO cost?

    SEO costs are dependent on the estimated amount of work it would take to gain rankings or increase traffic to a site. For example, a national product such as a shoe line is going to have a lot more competition and keywords to fight with competitors than a local HVAC business. Because of this, prices can vary greatly for SEO although most reputable companies will be charging 1000 minimum. This article from Search Engine Journal explains how business owners should budget for SEO companies and some insight of how companies determine a good monthly price.

     

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